![]() ![]() And by golly, the chaps behind Conor Maynard's album must have been working in the laboratory for some time perfecting this one. ![]() The exact formula of successful pop music mutates and evolves over time but it almost always includes a cocktail of haircuts, vocoders, expensive trainers, auto-tune facilities, big choruses, the influence of former successful pop artists, lucrative guest vocalists, synthetic drum beats and manufactured sex appeal (of the kind that is specifically designed to make you question your own morality / sexuality / psychological wellbeing, should you fall under its spell). What's important to note is that with music such as this, which is aimed so clearly, so directly and with such force, at the hormonal teen market, you're not evaluating artistry, you are evaluating science. Gah! How can such a young man cope with these emotions, on a global scale!? Maynard's not showing many signs of distress right now, though in fact, there are probably other people in the world more greatly deserving of your sympathy. And at 19, trying to fight your way out of Justin Bieber's shadow is like going through school knowing that all the girls fancy your younger brother. ![]() He'll be feeling the weight of that 'future of pop' tag on his shoulders, as well, of course. You've got to feel sorry for Conor Maynard fighting tooth and nail to get to the top of the music business, struggling to bump 'n' grind his way out of Justin Bieber's shadow. ![]()
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